Rich Communications Services (RCS) provides a full Network Function Virtualization (NFV) implementation of the GSMA RCS 6.0 standard. The Solution fully integrates the RCS Application Server, Presence Server, and Network Address Book (NAB), which can be deployed with a full IMS Core or over a data network without the underlying IMS Core using RCS-in-a-Box (RCS eXtend). Aligned with the carrier's vision to enable ubiquitous communication amongst all mobile users and any of their devices, the fully virtualized hardware-agnostic RCS solution enables deployments on a variety of platforms and cloud environments - both public and private. This approach greatly improves time to market for this next-generation communication experience.
The Evolution of Carrier-Based Communications Technology
The Rich Communications Service dramatically expands traditional messaging capabilities through unique and interactive user experiences. Compliant with next-generation messaging standards (3GPP, RCS, OMA CPM and OMA SIMPLE), RCS enables carriers a cost-effective transition path to modernize their messaging service.
Sophisticated User Experiences
Advanced user experiences create opportunities for increased interaction and richer forms of communication: chat, file transfer, standalone messaging, image share, video share, geolocation, handset contact exchange (vCard), capability discovery and multi-device access.
Flexible Deployment
Available in-network, in the Cloud or as a hosted solution, RCS can be deployed with a full IMS Core, over the data network without the underlying IMS Core (RCS eXtend) or as a hybrid solution. A fully virtualized and hardware-agnostic solution enables deployments on a variety of platform and cloud environments – both public and private.
Unlimited Scalability
The RCS solution scales extensively to accommodate any size deployment while providing efficient, reliable, highly-available messaging expected from a carrier messaging solution.
Improved ARPU
RCS’s new messaging services create opportunities for new user experiences and business models, resulting in increased customer loyalty and improved Average Revenue Per User.