The NetSfere Broadcast Message Center (BMC) mission-critical emergency alert solution enables government agencies to distribute mass notifications and alerts to targeted geographical areas in times of emergencies or unrest.
With the BMC, messages can be distributed quickly and efficiently to all active mobile devices in one or more cells or to all active devices in a cellular network. The messages can contain either emergency or commercial content and they will be distributed using proven, standards-based cell broadcast technologies.
Cell broadcast technologies are ideal for use in a network during high traffic periods where the equipment would otherwise become congested and leave subscribers without important, public safety-related information. A common cause for this is in emergency situations where the cellular network traffic increases dramatically either in a geographic area or across an entire network and prevents subscribers from accessing the network. Cell broadcasting solutions avoid congestion points in the network to deliver the alerts to the affected subscribers.
The BMC can additionally be used for commercial applications for targeted marketing or for features where messages to a large number of users in the same geographic area can be accomplished with minimal additional network congestion when compared to other messaging options.
The BMC has been selected for use by multiple Tier-1 cellular operators in Europe, Asia Pacific and Middle East, North America and South America. Use cases include earthquake and tsunami early-warnings, AMBER Alerts, health information and more localized warnings such as for weather alerts, fire warnings, gas leaks and campus shooting incidents.